Jeffrey Trachtenberg's "Advertising" column in the Wall Street Journal this week was entitled, "Scarcity of ads endangers newspapers' book sections." Trachtenberg notes that only the New York Times Book Review has seen a recent increase in advertising revenues and that book reviews in the major dailies -- Los Angeles Times, Washington Post (one I have fond memories of reading when I lived there), Chicago Tribune, San Francisco Chronicle, and San Diego Union-Tribune -- may be phased out in the near future.
While these book reviews will likely be laid to rest in the near future let me offer a potential business partnership to fill the vacuum left by the demise of these reviews. Perhaps the USA Today newspaper (the nation's only national newspaper) and Amazon.com (the world's supermarket for books) should partner with each other to produce their own "book review" thus combining their audience reach to promote literacy and book sales at the same time.
Change presents opportunities,
Todd
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This blog is focused on books I have read, book readings I have attended, Banned Books Week, and related issues. I welcome your book reviews and suggested reading materials.
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